Online Marketing for Your Business
With over 130 years combined experience, the eMarketing Dept provides a variety of online marketing services for small to medium businesses and government agencies. Website development (including e-commerce websites and real estate websites), e-mail marketing campaigns, social media marketing, search engine optimization (SEO), local search engine optimization (LSEO), online reputation management, online brand management and brand protection, pay-per-click management, website content and much more. We will show you how to get the most bang-for-the-buck!
eMarketing Dept. is a proud member of the Greater Columbia Chamber of Commerce
and a green company.
All of our websites are made
with 100% recycled pixels.
A website is a huge international billboard for your company, accessible to everyone, with information that can include locations, offers, services, hours, contact information and news. Think of it as a phone book ad that anyone can access anywhere on Earth -- and that can be edited, updated and improved the same day it goes to "print." (Try that with a directory ad.)
Even if your company is small and you sell goods or services you don't think can be sold via the Internet, your company still needs a website. Not convinced? Do a Google or Bing search for your company's service and your city's name (like flower arranging and Des Moines). Does your company show up?
Today, literally everything is being sold on the Internet. Stephanie Reese from eMarketer recently reported, "More than seven out of 10 internet users are online buyers, and the gap is slowly narrowing. In 2011, 148 million US consumers ages 14 and older will make at least one purchase online ... From 2010 to 2015, nearly 30 million consumers will join the ranks of online buyers, representing a 3.9% (compound annual growth rate)." Everything from real estate, copy paper, luxury cars, furniture, groceries, plumbing services and much, much more, all sell on the Internet.
Now that we agree that you need a website, how do you get started?
Your company's website should be sharp and professional, so potential customers can find important information effortlessly. More and more, your website is where potential customers get their first impression of your company.
The Internet levels the playing field. With an ingenious site, your small business can exude professionalism and expertise so you can compete with larger companies.
Since you want a professional look with professional capabilities, when it comes time to build your website you should hire a pro. Sure your brother-in-law might tinker around with website design, but it is more costly and time consuming to fix a mistake than to do it right from the beginning. In Internet time, having a poor website will cost you visibility and credibility, sending prospects to your competitors.
If your company doesn't have a website, you are losing business to companies that do.